And How YOU Can Do The Same Without Relying on Motivation or Willpower
Hey there! I'm Guillaume Ameye, and I help men build real discipline and self-control through my YouTube channel and private coaching.
A few years ago, I was the guy who knew exactly what he should be doing but couldn't make himself do it. I'd set goals every Monday and break them by Wednesday. I tried willpower, motivation videos, even cold showers — nothing stuck.
The breakthrough came when I stopped relying on motivation and started building systems. I developed the ASCEND Method — a framework for creating automatic discipline through structure, standards, and alignment. No willpower required.
Now I run a growing YouTube channel with 4,700+ subscribers teaching men how to become complete — physically, mentally, and spiritually. My content on focus, training, and self-mastery has helped thousands of men break free from the cycle of starting over.
These days I work with men who are tired of being their own worst enemy and ready to build systems that create automatic discipline.